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Sostenibilità–Economia–Buongusto
La scienza in fucina è l’arte di viver beneDuring this year's edition of our space at Ecomondo, visitors discovered the hidden values of metals, special ingredients for preparing ideal recipes.
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Copper Communication | Brass Beauty | Bronze Memory | Aluminum Lightness | Zinc Protection | Steel Flexibility | Pewter Play | Lead Balance | Iron Strength | Tin Collaboration | Manganese Incorruptibility | Magnesium Clarity.
Choosing, for example, 100g of lightness (aluminium), 1,5kg of brass (beauty) and 500g of clarity (magnesium), visitors composed their personal recipe for a future of values. Strolling around the stands filled with 12 different values/metals they were rewarded for this ideal shopping-tour withdrawing a personalized receipt to be applied on a free shopping-bag.
The experience is rounded off by a book, containing 12 quite special recipes and 12 unedited illustrations.
>>> get to know more and have a look at the book:
Dodici ricette – La scienza in fucina è l'arte di viver bene -
The project La scienza in fucina è l'arte di viver bene has been curated by Chialab (Beppe Chia and Alex Weste) for Fiori (Tamara and Federica).
Space and book were designed by Chialab.
The wire illustrations were crafted by our Berger&Talleri; their wrists still hurt.
The recipes have been written by a misterious pen, which prefers to remain anonymous.
Photos by Lorenzo Grandi and Silvia Canini. Press office by Mariagrazia Canu.
Thank you Vera Martinelli and Giulia Zucchini, tireless saleswomen of values.
Thank you, too, Pellegrino Artusi, for culinary inspiration.