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This video is a 30 second-documentation of 3 days at Ecomondo 2011, where the visitors of our interactive space 'Formulare il futuro' shared with us their attempt to compose expressions for a better future. Thanks to every participant for the enthusiasm!
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Formulare il futuro (Expressions of the future)
Individual + individual x group = efficiency;
Future = history + forecast x design ÷ unexpected;
Wish + image = utopia;
Problem ÷ time x passion = solution;
Recycling metal = saving resources;
Value = happiness x everyone;
Wealth = world ÷ everybody.These are some of the formulas of our work. We apply them in our daily business, especially when we try to draw, immagine, design our future. To collect and recycle metal following these formulas is our way of facing every new day. It's the positive drive, always distinguishing Fiori Group since the days of its founders, which we would like to share today.
This is how the idea for "Formulare il futuro", a physical and mental space proposed by Fiori Group, was born. An initiative stimulating a participated imagination of the future, departing from Ecomondo and arriving, hopefully, at daily life in households, schools, offices and factories...
Chiara+Federica+Tamara=?
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Credits and further information
Concept design Chialab
Faciliting Claudio Francescato
Video Raffaele Mariotti Camera Giovanni Furlani Support Stefano ManciniMore impressions to be found on La Repubblica.
Formulare il futuro is also a "magnetic book".
>>> Download the home formula kit.Please get in touch to receive information about our activities info@gruppofiori.it