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Ecomondo 2010. Faccia da riciclo is a report and an anthropological study that delves into the idea of recycling. Of how it takes place in practice on an everyday basis. Faccia da riciclo is a story made up of faces and voices recorded directly in the field; a video installation with an expanding memory that has been updated by everyone who had his 'speaking' portrait taken while visiting the Fiori Group stand. Thank you all for sharing this idea, making us feel part of a wider horizon, made of relations, stories, people.
>>> see all faces and find yours:
1,111 faces>>> download:
Faccia da riciclo, the book (12mb) -
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"Recycling, re-use, restoration of value, memory, roots... These are attitudes and behaviours rooted in our company culture. And yet they tend not to be recognised and remain overshadowed by day-to-day consumption and the fast pace of life. These “voices” collected and recorded in August 2010 at the Scuola Elementare di Scrittura Emiliana primary school near our plant, are intended to testify to how recycling, in the broadest sense of the word, is practised all the time. Our hope is that the ideas put forward in these recordings and writings, in which recycling lives in our dreams, wishes, thoughts and memories, will be transferred to our material behaviour."
Chiara, Federica, Tamara. Fiori Group
From the book Faccia da riciclo, Fiori Group, 2010. -
The book
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The exhibition and the book entitled Faccia da riciclo were conceived by Chialab (Beppe Chia and Alex Weste) and by the Fiori Group (Tamara, Chiara, Federica).
The texts were collected, elaborated and presented by the pupils of Scuola elementare di scrittura emiliana, headed by Italian writer Paolo Nori.
The photos are by Lorenzo Grandi. The organisation was handled by Simona Brighetti, the press office is run by Mariagrazia Canu.
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Two of 1.111
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Book cover
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Impressions of the installation
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To read a face
Italian writer Paolo Nori reads the texts gathered by his students of scuola elementare di scrittura emiliana -
Interviewers at work
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Fiori Group: we collect and recycle ferrous and non-ferrous materials, lead batteries, steel packaging and industrial scrap.
Fiori Group is approved by CNA and COBAT.
>>> download booklet (12,7 mb)
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[...] Some say that after being melted down, every bit of scrap, from the largest to the smallest, is reincarnated according to obscure merits. [...]
Matteo Marchesini, from the book "Letters from scrap", Fiori Group
